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Kotler explains - Marketing is a process by which organizations can create value for its potential and current customers and build strong customer relationships in order to capture value in return. Marketing DefinitionĪccording to American Marketing Association – Marketing is a set of activities that a firm undertakes for creating, communicating, delivering, & exchanging offerings that have value for customers, clients, partners, and society at large. Ami had to decide on the next movie's 1920 London digital marketing strategy based on the analysis of 1920 Evil Returns. Total social media spend was INR 0.95 million. Google Ads were used on popular Bollywood websites such as Bollywood Hungama, SantaBanta along with news websites such as India times, Hindustan Times and. Facebook and YouTube were primarily used for the social media campaign. Was the spending-mix effective? What strategy should she adopt for the next movie in the franchisee tentatively titled, ''1920 London''? Ami had used a mix of social media for running the 1920 Evil Returns campaign which ran for 45 days. However, Shah wondered whether she could have done it differently. Active fan engagement and positive word-of-mouth also validated the success of the social media campaign. The social media campaign for 1920 evil returns was very successful and she had the numbers to show for it.
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She was analyzing the impact of the campaign and wondered whether the right social media mix had been used. The next movie in the 1920 franchise was expected to be released in 2014. In 2012, Shah had designed the social media marketing campaign for the Bollywood movie ''1920 Evil Returns'', which was a sequel to the movie 1920 that was released in 2008. Sales & Marketing Case Study | Authors :: Suhruta Kulkarni, Karthika A S, Unnikrishnan Dinesh KumarĪmi Shah, founder of IntelliAssist, helped clients to create social media marketing strategies for their products or services and assisted them in the execution of these campaigns. Order Now - 1920 Evil Returns - Bollywood and Social Media Marketing Marketing & Sales Case Study Solution Order Now - 1920 Evil Returns - Bollywood and Social Media Marketing Porter 5 Forces and Strategy Analysisġ920 Evil Returns - Bollywood and Social Media Marketing Marketing Case Description Customer Value Analysis of 1920 Evil Returns - Bollywood and Social Media Marketing case study.Competition and Competitiveness Analysis of 1920 Evil Returns - Bollywood and Social Media Marketing.Segmentation and Segment Attractiveness Analysis.Market Potential Analysis of 1920 Evil Returns - Bollywood and Social Media Marketing.
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1920 Evil Returns - Bollywood and Social Media Marketing Case Description.Strategic Marketing Analysis of 1920 Evil Returns - Bollywood and Social Media Marketing case study written by Suhruta Kulkarni, Karthika A S, Unnikrishnan Dinesh Kumar will comprise following sections – The case study also include other relevant topics and learning material on – 1920 Evil Returns - Bollywood and Social Media Marketing is a Harvard Business Review case study written by Suhruta Kulkarni, Karthika A S, Unnikrishnan Dinesh Kumarfor the students of Sales & Marketing. Marketing & Sales Case Study Analysis and SolutionĪt Fern Fort University, we use Harvard Business Review (HBR) marketing principles and framework to analyze 1920 Evil Returns - Bollywood and Social Media Marketing case study.